An antique linotype printing tray serves as a display counter. Buoy-like spheres hang from the ceiling, suspended by fishing lines.

The arresting décor belongs to Since Grey, the coolest new store in hot fashion strip, Gertrude St, Fitzroy.

Since Grey’s 100-square-metre new home – formerly an art gallery – incorporates Kolb’s studio and a seamstress’s workroom. Its corner location at 122 Gertrude St provided ample scope for transformation.

Also eye-catching is a handcrafted silver range by up and coming Melbourne jewellery designer Jasmine O’Hara – she has done exclusive one-off pieces for Since Grey – though the store’s premier attractions are undoubtedly Kolb’s elegant, often hand-finished clothes.